BMW has acquired Parkmobile, an application that provides advice and services to people looking for parking in North America, including on the street and a parking garage payments and spot booking. BMW Group had already held a minority stake in the company, and the ownership of its Parkmobile Group is Europe membership, but today, it has increased its holdings to achieve a majority participation, of Parkmobile, LLC, which is based in Atlanta.
This will provide BMW with a strong presence in the UNITED states of parking services market, since Parkmobile is available in more than 300 cities in the united states, including new york, Philadelphia, and Phoenix. Parkmobile will be part of the BMW Group’s Mobility Services portfolio, which is the expansion of the scope and influence now that mobility is an area of increasing interest for car manufacturers.
The Parkmobile acquisition will also help to solve a growing problem for people who are looking to get people around within cities: Traffic. BMW points out that 30 percent of the traffic in the city is caused by people looking for parking spaces. Especially when a city is unknown, to discover where and when you can park is a big challenge, and that can cause a lot of hesitation and stop-start driving on busy streets.
Parkmobile processed 50 million transactions people to find parking spaces in North America last year, and can reach more than 8 million registered users. He has also worked with BMW on the strengthening of its services directly in the vehicle, and I’d expect that to continue now that they are one and the same.
Source: techcrunch.com Image: techcrunch.com